Copyright is designated with the symbol ©.) What Is a Copywriter?Ī copywriter is a professional writer responsible for writing the text, or copy, used in marketing and promotional materials. The purpose of a copyright is to protect that original material and prevent its illegal use. (NOTE: Copywriting should not be confused with the word “copyright.” Copyright refers to the exclusive legal right to reproduce or sell someone’s work, such as books, music, or artistic items. We’ll get into much more detail on the different types of copywriting, but this gives you an idea of the many ways that copywriting touches all our lives. Television commercials, product reviews on YouTube, and even short “how-to” videos on using a product are all examples of spoken copywriting. What you hear can also be copywriting in action. These are simple prompts we see on websites on a daily basis, and they’re all forms of persuasive copywriting. You can also “Ask a Stylist” for fashion advice. You’re asked to “Read More,” “Get Started,” or “Follow Us” on social media. You can see the page has been written and designed to prompt you to take action in a variety of ways. The site also sells clothing for a range of different styles. Take the example below from Stitch Fix, a website that specializes in helping people find a fashion style that’s appropriate for them. Much of what you read online is also copywriting, including most webpages, any free reports you sign up for, and even the emails you receive after signing up. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting.īut the world of copywriting extends far beyond printed materials. In fact, if you just start by looking in your mailbox, you’ll find some obvious examples of copywriting. You may not realize it, but copywriting is everywhere. The text in these materials is known as “copy,” hence the name “copywriting.” They can also include materials that are spoken, such as scripts used for videos or commercials. These materials can include written promotions that are published in print or online. Determine How You’re Going to Market YourselfĬopywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. Get to Know Your Industry and Offer What They Want
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6/24/2024 11:04:10 pm
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